Jan 29, 2023

Why Social Computing is Good For Your Business

  • By Jane R.,

With technology evolving at such an alarming rate, social computing has almost made its way to becoming a mandate for any business to succeed. Social computing can completely change the course your business takes based on what type of business you run and what audience you cater to.

The last decade has seen a prolific rise in the digital shift in value creation, meaning that companies had to adapt by generating value via social computing.

By forming connections and creating communities with people connected online, social computing is now the basis of a sound marketing strategy for any business.

So, let’s delve a little deeper into the critical aspects of social computing and how it can benefit your business in today’s technological landscape. Read on!

What is Social Computing?

Although it sounds like a relatively new concept, social computing has been around for as long as social interactions have been happening on computers.

But with significant innovations that have happened in the last decade, it is essential to understand social computing concerning the current technological landscape.

Therefore, social computing refers to users leveraging the internet and connecting online via various platforms (e.g., Facebook, Twitter, Instagram, Uber, etc.). In simpler words, it uses accessible technology (e.g., laptop, smartphone, etc.) to socialize and interact with people in an online environment.

So, to understand the essence of social computing in businesses, you must first understand how it makes everyday life easier.

What is the Purpose of Social Computing?

Social computing was designed with the primary purpose of providing faster access to knowledge via interaction. It paves the way for instantaneous access to an abundance of information by interacting with users online.

Besides information abundance, social computing also eliminates most of the costs associated with communication, making it easier to communicate with people.

Consequently, the users’ efficiency is significantly boosted due to simplified communication and easy access to experts.

For instance, people with similar interests can create forums to address their issues and get an expert opinion.

With online communication having simplified to a massive extent, businesses must leverage social computing to get their names out there and generate revenue. One of the most common examples of the use of social computing by companies in the current technological landscape is any interaction they make on a social media platform.

Businesses are highly dependent on their social media marketing strategies to usher in significantly higher ROI (Return on Investment).

How Can Social Computing Benefit Your Business?

Social media and other online interaction platforms play a significant role in brand building. From providing support to connecting people via communities, social computing is vital for the survival of any business.

Below are some of the most effective means to grow your business by leveraging social computing. Read on!

Advertising and Marketing

One of the easiest ways to leverage social computing for advertising and marketing is using social media ads and pages to promote their product or have an influencer promote them. But that isn’t all.

Advertising and marketing run their roots a lot deeper into social computing. That is because market research has been simplified due to the abundance of demographic information on social media websites.

The open nature of social media can assess the market in real-time and create accurate target personas they need to cater to. They can easily extract information about their target audience market accordingly.

Companies are also leveraging social media platforms and other social computing tools to obtain feedback from their audience. These are voluntary and free-of-cost feedback for the customer that can come in the form of online forums, blogs, wikis, etc.

It offers information abundance to traditional focus groups and helps them foster strong customer relationships with your company.

Staying Updated on Current Trends

Another way social computing helps you assess the current market scenario is by allowing your businesses to stay updated on current industrial trends via social media and other online interaction platforms.

To stay in contention with competing businesses, your business must be updated with all innovations and trends from your particular industry.

Being one of the first businesses to integrate current trends and innovations from your industry will build credibility and authority for your organization.

Therefore, your business needs to evolve with the constantly changing industrial landscape.

Information Abundance through Shared Solutions Online

Due to the simplified nature of most online communication, these channels can help businesses navigate information deficits on two fronts.

Firstly, social computing tools can solve product or service-related queries online via chat or automated assistance. If not, customers can also take to social media and tag your business to gain quick assistance.

The final alternative to this is that your customers can even form communities and forums to get all their frugal product and service-related issues resolved amidst themselves.

On the other hand, social computing can do a lot of good for your organization internally. Organizations can share business solutions online, helping the employees out and increasing productivity.

Enhanced CRM

Social computing is one of the most essential elements of a robust Customer Relationship Management System (CRM). Social computing gives a business the ability to monitor public opinion about its brand and helps them strategize to improve it.

Businesses can even tend to the queries and issues raised by their customers, allowing them to meet customer expectations and laying the foundations for customer relationships.

Wrapping up

In the past few years, certain top brands have leveraged social computing in brilliant ways to generate user interest. For instance, Mountain Dew has launched several campaigns (e.g., Democracy, etc.) to entice video game and sports enthusiasts.

Therefore, via such innovative campaigns and ideas, your business can leverage social computing to garner user interest.


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